Magnus Hammar

Founder & Senior Consultant
Magnus has an MBA with a background in sales and marketing. After 10 years as an account manager & account director with the same company, Magnus was made responsible for the negotiation and purchase of the Nordic region's leading media security. With his extensive knowledge of how a salesperson thinks and what huge value a customer has, Magnus made a large number of very efficient negotiations that led to huge savings for the company.

That's when the idea for Purchase Partner was born; to save money for businesses and organizations by lowering their fixed and variable office costs. Purchase Partners Board of Directors is comprised of individuals with extensive experience in marketing and communications, digital strategy, the establishment of companies, business administration and certain supplier areas.

Magnus Hammar is also involved in various venture capital companies and a few start-up ventures in digital technology development. Magnus also conducts quite a few international purchasing assignments. In 2014 FörhandlingPartner was founded, which in January 2015 opened its first branch in Umeå in the northern part of Sweden.

Purchase Partners is based in Stockholm but work across the Nordic and European region.

Get in touch with Magnus.
Birgitta Wetterlind

Senior Consultant
Birgitta holds a master's degree in Business Economics from Stockholm University and has over 15 years of experience in Marketing and Communication. For the past 13 years, she has worked as Marketing Manager in the camera industry and has experience in purchasing and negotiating media, PR, market research, events and other market-related areas. Birgitta also has a German student degree from the German School in Stockholm and speaks fluent German and English.

Get in touch with Birgitta.
Tomas Andersson

Senior Consultant
Tomas holds a Master in Economics from Stockholm University and for the  the past 15 years been working as, among other things as a Sales Manager for various companies in Sweden, as well as holding various marketing and development positions in the United States and England. He has extensive experience and expertise in helping companies and organizations to optimize their results.

Tomas philosophy has always been that a prerequisite for success, regardless of activity and geographic location, is a clear structure and effective cost management.

Get in touch with Tomas.
Birgitta Olsson

Senior Consultant
Birgitta has many years of experience in marketing and communication at both Swedish and international companies. In her various roles she has worked with procurement for marketing departments in Sweden, Europe and globally. Common to all procurement has been the focus on maximizing cost-effectiveness with retained or better quality. She also has extensive experience in monitoring costs for market activities and ROI, which led to improved results.
Birgitta has worked at the EC, Johnson & Johnson, Adobe, Ericsson, Tretorn, Nikon Europe and now recently in the role of General Manager Strategic Global Marketing and Research at Nikon HQ. Many of the jobs have been internationally based in the United States, the Netherlands and Singapore.

Get in touch with Birgitta.
Peter Brandt

Senior Consultant
Peter has 10 years of experience from the financial markets, with many years at one of the most successful Internet brokers in Sweden. He has also been running a family owned business during several years with focus on cost optimization and business development. His overall experiences have given him a wide expertise and knowledge from both the buy and sell side.

Peter’s philosophy is that profits can always be optimized by efficiency, knowledge and good negotiation, but it should never mean sacrificing on quality.

Get in touch with Peter.
       Maria Sandell

Senior Consultant

Maria is an IT-engineer by education and with extensive international business development experience through procurement in several industries. She is also a certified board member. 

Her areas of expertise within procurement include financial services, IT-solutions and indirect purchases such as media and marketing. As a person, she is efficient, thorough and focused on delivering business value. 

Maria is fluent in English, Swedish and Finnish. 

Anders Bjurstam

Senior Consultant
Anders has a master of science in Business and Administration and has over 20 years experience in business management, business development, and financial management in Sweden and internationally. In recent years he has worked as a consultant specializing in sales, business development and change management and has over the years built up a solid understanding of how the public market works from both the supplier as well as buyers perspective.
Ander's approach is that everything can be developed and improved, not least corporate purchasing operations, which are the basis for good profitability and long term growth.

Get in touch with Anders.
Pier Hagberg

Senior Consultant
Pier is certified CIO and has worked more than 22 years with IT as his profession in different roles. Pier has worked in several different companies and
industries such as McKinsey & Co, Law Firm Cederquist, Hoist etc. 
For the past 15 years, Pier has worked as IT Manager / CIO at the business law firm Cederquist, where he has also been the principal responsible for all IT, also been Head of Security.

Pier always works with great dedication and passion for finding the most cost-effective and qualitative products and services. With its long background in Professional Services, high quality and cost demands are always placed on the suppliers. The dialogue with both customers and suppliers is handled in a safe and professional manner.

Pier has extensive experience in managing both technical issues and the concepts and the IT strategic challenges. Pier has great understanding and insight into the complex puzzle that IT consists of.

Get in touch with Pier.
Per Gudrunson

Senior Consultant
Per has got a degree in Business Economics from IHM Business School as well as a Bachelor’s degree in Marketing from Dublin Business School. On top of that he has got 10 years working experience as a Project Manager and Brand Manager for several of Sweden’s most well known FMCG brands. This has resulted in a broad knowledge and a good understanding of the importance of healthy business relations and also a lot of experience from purchasing and evaluating suppliers.
Pers analytical skills have come in handy, especially when helping our clients to optimize purchasing. Measuring results is something Per values greatly.

Get in touch with Per.

Wisam Tabbakh

Senior Consultant
Wisam holds a degree in economics and has several years of experience in strategic purchasing, primarily in banking and finance. Wisam previously worked as Procurement Manager and Business Partner for the functions Retail, Market, HR, Office Service and Consulting. With his broad experience, Wisam has a good understanding of the driving forces of different business areas and an ability to develop good business partnerships and agreements with the best possible value.

Wisam's philosophy is that all business is unique. That approach is reflected in his work, which is always adapted to the customer's needs and conditions, as well as the scope, complexity and importance of the business for the business.

Get in touch with Wisam.

Josef Karabash Lindgren

Senior Consultant

Josef holds a bachelor's degree from the Royal Institute of Technology, and has over 20 years of experience in sales, business development and management. In addition to his work in Sweden, the greater part of his career has been located abroad in over 15 countries.

The key to success according to Josef is to work as an integrated member within the client organization and use constructive negotiation techniques to earn trust of both customers and partners.

Get in touch with Josef. 

Lina Marie Karlsson


Business Developer

Lina comes from the real estate industry where she worked with Engel & Völkers in both, London, Spain, Cyprus, Thailand and India. For the past 5 years, Lina has worked with business developing with a focus on honesty lasting the longest and giving each new conversation and relationship exactly what she herself wants to be met by others.
Lina works with feeling, big ear, interest and that with joy always want to learn something new every single day. Ultimately, Lina's only interest is to always spread joy and make each new relationship the best thing that has happened to you today.

Get in touch with Lina